Growing up in the place of mountains and myths, Uttarakhand, Mannatt Gupta always had a keen eye for art and design. A fashion design graduate from one of the prestigious Parsons School of Design, her time in New York exposed her to a diverse set of cultures, communities and ideas. It was in this metropolis that her flair for creative thinking and fashion grew leaps and bounds.

In 2019, Mannatt started experimenting with colors. This led her to take her expertise in design and the business acumen she received from her family to launch her namesake label in 2020. On launching her label, she first started experimenting with natural powder dyes which resulted in innovative textures and patterns on fabrics.

This fueled her further to launch her first collection, a compendium of easy separates, timeless cuts and sophisticated materials, for her label. More than anything, Mannatt’s design philosophy has always focused in serving as an armour for modern-day women who epitomize strength and independence.

Her creations, thus, often give precedence to comfort and fit. Other than her clothing label, Mannatt hopes to keep giving back to society. She has previously volunteered for an NGO called Devbhumi, where she taught underprivileged children how to read and write, along with providing them with free healthcare, dental care and martial art classes.